Jen Leaver on Creating Interest and Influence for ABM Within Your Company
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Jen Leaver
Senior Global ABM Director
Bazaarvoice
Real ABM is a video podcast series for B2B marketing professionals looking to use ABM strategies to drive revenue. In each episode, learn how to develop a custom ABM strategy, implement specific ABM tactics and standout as a marketer by generating revenue for your company.
Learn from the best & brightest minds in B2B marketing. Uncover real account-based marketing strategies in action.
In each episode, the hosts of Real ABM interview B2B marketing professionals from all types of organizations. By capturing a variety of perspectives, we can all learn the different routes to take when implementing real account-based marketing.
Nick Bennett is the Director of Account-Based & Field Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, writing content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!
Real ABM is a video podcast series for B2B marketing professionals who are looking to use ABM strategies to drive revenue. In each episode, we cover specific ABM plays and remove the b.s., fluff, and vendor subliminal messages. By tuning into the ABM Series, you’ll learn how to develop a custom ABM strategy, implement specific ABM tactics and standout as a marketer by generating revenue for your company.